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Sustainability: A team sport that needs a captain

Sustainability picture
Sustainability is a team sport. But with rising regulatory demands and sharper stakeholder expectations, more and more businesses are looking for someone to captain the strategy.
Contents

Passion may spark the journey — but it’s the practical skills that embed sustainability into business as usual. Here we take a look at a selection of the components that can help make this role a success.

Knowledge of the business

The impacts, risks, and opportunities that sustainability presents for each business are unique. Understanding sustainability together with an intimate knowledge of your business operations, stakeholders and plans are critical to successfully integrating both agendas.

Commercial mindset

Sustainability, perhaps more than other disciplines, tends to attract people who are passionate about the topic, and driven by the desire to make change. While enthusiasm is certainly needed particularly on more challenging days, the ability to consider and incorporate commercial aspects into the wider conversation can prove more effective than passion alone.

Risk management

While sustainability may be a developing area of expertise in companies, risk management is not. The risk posed by either the transition, or failure to transition to a more sustainable economy can and should be considered through existing risk management processes, building on existing skill sets and frameworks. Being familiar with the vocabulary and approach taken can help with the incorporation of sustainability considerations.

In the UAE, frameworks such as those issued by ADGM and DFSA are shaping how ESG risks are assessed and disclosed. Embedding sustainability into existing risk processes means staying ahead of these evolving regulatory expectations.

External communications

Many of the sustainability regulations being introduced focus on disclosure of sustainability related information to support informed decision-making by stakeholders. It is important that the broad implications of these disclosures are understood in the wider context of any supervisory oversight, consistency with investor messaging, and alignment with previous external disclosures or marketing campaigns.

Aligning sustainability disclosures with regional supervisory bodies and investor expectations is key for UAE businesses. Consistency across public messaging, investor relations, and regulatory filings helps build trust and credibility.

Stakeholder management

Perhaps the most fundamental skill required to develop a credible sustainability program and successful implementation is the ability to get internal stakeholders on side. The ultimate goal of a sustainability function is that it should become business as usual, part of everyone’s day job. Until that point, support is required from all parts of the business from teams who are often already stretched. The ability to tailor messaging to specific functions, outlining the drivers, risk and opportunities together with (ideally) the executive support is a critical skillset.

UAE organisations are inherently multicultural, with teams spanning diverse nationalities and backgrounds. Tailoring sustainability messaging to resonate across this landscape is essential for buy-in and long-term impact.

Change management

The impact of sustainability will ultimately be felt by all part of the business e.g. through the implementation of new strategy, new regulation, new process, or new responsibilities. Regardless of the sustainability agenda, there is a significant change management element required to embed this level of change in an organisation.

Resilience

Sustainability builds resilience for people, planet and profit, but it also demands it from those leading the charge. An emerging discipline in a fluid regulatory environment calls for an organised, curious mind to navigate evolving best practice and frequent landmark publications, together with a support network to ensure the workload is shared.

Sustainability is a team sport

While the list may seem ambitious, sustainability is not a solo pursuit. It thrives on collaboration and depends on support from across the organisation.

Finding one person with every skill is rare. But building a team with the right mix of experience and the ability to upskill is achievable. Across the UAE and beyond, sustainability teams often draw from a multicultural talent pool that spans departments, disciplines and nationalities. In this environment, collaboration becomes essential.

Many professionals in this space have taken unexpected paths. In the UAE market, sustainability leaders often come from legal, finance, compliance or operational backgrounds, shaped by the material topics most relevant to regional industries such as logistics, energy and financial services.

Few set out to be sustainability professionals. But today, a growing community is charting new paths, driven by collaboration and a shared reality. We're all in the same boat — and the tide is rising.