Consumer protection and market conduct in UAE financial services sector

A crucial approach for Licensed Financial Institutions (LFIs)

We are pleased to share the first publication in our three-part series focused on market conduct and conduct risk, offering essential analysis of the evolving regulatory environment, the core principles of conduct risk management, and actionable insights on enhancing control frameworks to ensure compliance and foster a consumer-centric approach.

The UAE’s financial sector is evolving with a focus on consumer protection, market conduct, and ethical practices, driven by innovation and sustainability. Key advancements include the rise of digital banking, fostering a cashless society and greater convenience. Retail lending has increased, boosting profitability, while fintech solutions enhance financial inclusion.

The shifting regulatory landscape

CBUAE Consumer Protection Regulations & Standards emphasize integrating conduct risk management in financial institutions to ensure fairness, transparency, and accountability. Further, with the launch of the CBUAE’s Ombudsman “Sanadak” highlights the importance of consumer protection, market conduct and the importance of effective complaints handling.

Institutions that neglect conduct risk may face regulatory and reputational issues, while those adopting strong market conduct frameworks can build resilience, consumer trust, and competitiveness.

For more details, download the publication below.

Download the PDF to learn more

Download the PDF to learn more

We hope you find this update useful. Please feel free to reach out to the team directly should you have any questions.

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