- Global site
- Africa
- Americas
- Asia Pacific
- Europe
- Middle East
As consumers use online intermediaries to find the most economical rooms in a convenient location for their trip, hotels face a future in which the strength of their brand has dwindling influence over customer choice. But the hotels that can get branding right in a digital era face a clear opportunity to grow market share.
Our megatrend report shares both global and local insights and asks what can hoteliers do to win the battle for relevance.
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