Our lives have continued to be transformed by technology. From the birth of the world wide web in 1990 to the emergence of robotics and digital natives, can no longer ignore the relevance and role it plays to the economic, business and societal environment. The role of digital technology is rapidly shifting, from once providing marginal efficiency to now leading innovation and disruption. Across MENA, business leaders continue to place technological advancement at the top of their agenda, as they aim to promote efficiency to reduce costs and attract digital generations as the workforce of the future.
As highlighted in this report, it is vital that investment is driven within this sector as it continues to rise in relevance at a rapid rate. The technology era in MENA is here – it is here to stay and it is expected to continue rising – therefore ignoring it, is no longer possible.