PUBLICATION

New business models: disrupting the disruptors

Hotels have largely been dismissive of any threats to their core business model over the past five years. But by 2020, the exponential growth of various online platforms will have forced them to change and innovate. The good news is that traditional hotels have numerous options at their disposal: rethinking the experience they offer, unbundling pricing, setting up new partnerships and more.

The past twenty years has seen a lot of changes in the way hotels are marketed and sold, not least thanks to OTAs and price comparison sites (and apps) and with the emergence of Airbnb which is on the rise in the UAE - we discuss how hoteliers can continue to meet the needs of tomorrows guests.