PUBLICATION

Risk and reward: putting mobile personalisation at the heart of the business

With the Expo 2020 set to add $24 billion to the UAE economy and create innumerable opportunities due to the increased demand in various sectors namely leisure and tourism (with an estimated 25 million visitors expected to arrive), the need for hoteliers to change and implement emerging technology has never been needed more so than now.

To meet the needs of the guests of tomorrow, what do hoteliers need to do in the UAE to embrace this demand and ensure that they truly stand out amongst the competition? With the increase in demand, there is also said to soon be an increase in supply – so how do you attract the future traveler and ensure they remain brand loyal? How will hoteliers keep up with new emerging technologies which are being developed and championed by millennials – the guests of tomorrow?