PUBLICATION

Expo 2020: A high stakes event

At the end of November 2013, Dubai was chosen to be the host city of the World Expo 2020. Dubai is the first Middle Eastern city to host an Expo. Official comments from the governments of Dubai and the United Arab Emirates (UAE), and almost all coverage in the mainstream media has been overwhelmingly positive. However, one of the most important questions can only be answered with research that is proprietary, original and systematic. It is: what do the people who live and work in the UAE really think about Dubai Expo 2020?  

Drawing on data and research from Insight Discovery, this report looks at the themes and trends arising as a result of the win.